Welcome to Choose the 'Tude!

We are a positive publishing company using multi-media to positively impact future communities by supporting parents + educators to confidently raise happy humans.

We inspire personal growth, kindness + connection through positive content.

Our range includes printed books, events, meditations, eCourses, fun + engaging interactive tools + activities to help teach Little Peeps about attitudes + making positive choices. PLUS there's a little self-care for you too, because you deserve it!

We're proud to be supporting the development of positive mental health for children + parents.


As a social enterprise, we donate a significant amount of our time + profits to supporting positive social impact initiatives so when you purchase our products you can feel good about supporting great causes that build better communities.

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