Collections
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'Tude Choosing
Everything you need to teach your little learners to choose their 'Tudes....
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Baby + Kids
Everyone has attitude no matter what age, so start teaching them early...
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Exclusive 'Tude Designs
Choose it, Live it, Wear it, Give it! Choose an exclusive 'Tude...
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Games + Activities
All the fun stuff you need to teach little peeps to choose...
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Gift Cards
Give a gift with attitude to that someone special. The ultimate gift...
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Homewares + Accessories
Give yourself gently reminders to choose your ‘Tude throughout your day with...
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KIND-Raising
Check out our range of KIND-Raising products. Over 50% of the profits...
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Kindness Counts
Make kindness a daily habit with our exclusive #KindnessCounts range. Remind yourself...
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Parents/Carers
Sanity saving eCourses and resources for parents with little peeps. Let's make...
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Wall Art + Decor
Inspirational + educational wall art for children's bedrooms, playrooms or around the...
